Business Advisor (Advanced)
Understanding Sales Management

Course Outline:

Module 1: Sales Profile Creation

  • How to create a sales profile for a product or service?
  • Utilizing a sales management system or software

Module 2: Tracking Sales Transactions

  • Methods for tracking sales transactions accurately.
  • Handling different payment methods and their impact on tracking.
  • Procedures for processing returns and refunds

Module 3: End-of-Day Reconciliation

  • The importance of end-of-day reconciliations.
  • Step-by-step guide to reconciling sales and returns.
  • Identifying discrepancies and resolving them

Module 4: Suggested Strategies with Trackeet Integration

  • Learning from our case study and what to do to increase their sales using Trackeet Integration.

      Case Study: TastyBites - A Nigerian Restaurant

    TastyBites is a popular restaurant in Lagos, Nigeria, known for its yummy local food and drinks. They've been doing well for five years, but recently, they noticed that their sales have stopped growing, and other new restaurants are taking some of their customers.

             Here's how TastyBites works: They prepare food in advance and keep it cool. When a customer comes in, they order what they want, like Jollof rice, Fried rice, Turkey, and a soft drink. Then, a waiter tells the cashier how much it costs, and the cashier puts it into their system. The customer pays with cash, a card, or even a bank transfer. If it's a bank transfer, they tell the restaurant owner through WhatsApp, and the payment gets confirmed.

    TastyBites wants to find ways to sell more food and get more customers because they've noticed that their sales have stayed the same, and new restaurants are taking some of their customers.

    Module 1: Sales Profile Creation with Trackeet

What is a Sales Profile?

A sales profile is a comprehensive document or digital record that provides essential information about a product or service you intend to sell. It serves as a guide for your sales and marketing efforts and helps in understanding your offerings, target audience, and sales strategies.

How to Create Sales Profiles for a Product or Service:

Creating sales profiles is essential for effective sales management. Here's how to do it, specifically using the Trackeet:

    Step 1:
      Access Trackeet (https://trackeet.app/) or download trackeet app on play store or apple store.

      Log in to your Trackeet ERP account. If you don't have one, sign up and get familiar with the dashboard.

        Step 2: Click on My Profile

      Fill in your Full name, Email and Phone number. You can also upload your Profile picture by clicking on the Upload new picture.

        Step 3:Click on Business setting.

      Confirm and check if your Business name and all details are correct, then you save. Please note that must of this details have already been filled while signing up your account on Trackeet. You are checking if all the details are correct or if you want to make some adjustment.

        Step 4: Click on Bank Settings.

      Click on the mode of “Add mode of payment” Enter the Payment Name, either “Cash”, “POS” or “Transfer”, select the Bank by clicking on the drop down option under the ‘select bank’ and save.

      You can also add your Payout account, this is for those that use the wallet. When funds are sent to your wallet and you want to cashout the money to your local bank account, this is where you will input your bank information so that the money directly. Click on Add Payout account, Fill your Account name, bank acccount number, and select your bank then you save.

        Step 5: Enter Product/Service Details
      Click on the “+” you will be directed to the Add New Product and if you want to upload your services, click on the Add service.

      In the form provided, enter the details of your product or service, including its name, description, selling price, cost price, unit of measure, product category, and other relevant information.

        Step 6: Monitor and Analyze

      Use Trackeet reporting and analytics tools to monitor the performance of your sales profiles. Analyze data to make data-driven improvements, such as adjusting pricing, refining your sales pitch, or targeting different customer segments.

        Step 7: Regular Updates
      Keep your sales profiles up-to-date by revisiting and refining them as needed. By following these steps within Trackeet, you can efficiently create and manage sales profiles for your products or services. The software's features and tools will aid you in better understanding your customers and optimizing your sales strategies.

      UTILIZING A SALES MANAGEMENT SYSTEM OR SOFTWARE

      Utilizing a sales management system or software,' particularly in the context of Trackeet system, involves leveraging technology to streamline and optimize various aspects of your sales processes. Here's an elaboration on how businesses can benefit from using Trackeet system for sales management:

        1. Sales Order Processing:
        Trackeet system enables businesses to efficiently manage sales orders. Sales representatives can easily create and track orders, check product availability, and provide customers with accurate delivery times.
        2. Customer and Lead Management:
        The system allows for comprehensive customer relationship management. Sales teams can store and access customer information, track communication history, and nurture leads effectively. This leads to better customer engagement and retention.
        3. Product Catalog and Inventory Management:
        Trackeet provides a centralized product catalog and real-time inventory tracking. Sales representatives can access up-to-date product information, pricing, and stock levels, ensuring accurate and timely order fulfillment.
        4. Sales Reporting and Analytics:
        The software offers robust reporting and analytics capabilities. Sales managers can gain insights into sales performance, identify trends, and make data-driven decisions. Customizable dashboards provide an overview of key sales metrics.
        5. Sales Team Collaboration:
        Trackeet facilitates collaboration among sales team members. It allows for easy sharing of information, order status updates, and the ability to coordinate tasks and activities, ultimately enhancing teamwork.
        6. Automation of Routine Sales Tasks:
        The software can automate repetitive tasks, such as order creation, invoicing, and follow-up emails. This not only saves time but also reduces the risk of errors.
        7. User Training and Support:
        For successful utilization, providing adequate training to users is essential. This includes onboarding, training materials, and ongoing support to ensure that the sales team is proficient in using the system.
        8. Data Security and Privacy:
        Trackeet places a strong emphasis on data security and privacy. It safeguards customer and sales data, ensuring compliance with data protection regulations.

      In summary, utilizing Trackeet for sales management offers a comprehensive solution for businesses looking to streamline their sales processes, enhance customer relationships, and gain actionable insights through data analytics. By customizing and integrating the software, providing training and support to users, and maintaining a focus on data security, businesses can make the most of this sales management system.

      Module 2: Tracking Sales Transactions

      Efficiently tracking sales transactions is a cornerstone of any successful business operation. The ability to record, monitor, and analyze sales is fundamental to financial management, customer relationship management, and business growth. In this module, we delve into the methods for tracking sales transactions accurately, explore how different payment methods impact tracking, and establish procedures for processing returns and refunds. These skills are vital for maintaining financial accuracy and ensuring customer satisfaction.

      Methods for Tracking Sales Transactions Accurately

      Accurate tracking of sales transactions is vital for maintaining financial records and making informed decisions. Key methods include:

      • Point of Sale (POS) Systems:Modern POS systems record sales in real-time, providing detailed records and streamlining inventory management.
      • Electronic Sales Records: Digital receipts and invoices simplify record-keeping and ensure easy access to transaction data.

        Handling Different Payment Methods and Their Impact on Tracking

      Different payment methods require specific tracking methods:
      • Cash Payments: Should be immediately recorded using cash registers to maintain accuracy.
      • POS Card Payments: Automatically recorded by card payment systems, ensuring accurate and easily reconcilable records.
      • Digital Payment Methods (Mobile wallet): Create electronic transaction records for easy tracking and analysis.
      • Bank Transfers: Require reconciliation with bank statements to ensure accurate tracking.
      • The impact on tracking in regards to handling payment methods varies depending on the specific method used. Here's an overview of how different payment methods can affect tracking:

      • Cash Payments can be straightforward to handle, but they require careful manual recording. Without the use of modern technology like POS systems, tracking cash transactions may rely on manual entries, which can be susceptible to errors and may not provide real-time data. It's essential to immediately record cash payments to maintain accuracy.
      • POS Card Payments are typically automatically recorded by card payment systems, providing digital records that are easy to track and reconcile. These systems ensure accurate and up-to-date transaction records, making it simpler to maintain financial accuracy.
      • Digital Payment Methods such as mobile wallets and online payment platforms, create electronic transaction records. These records are highly trackable and provide detailed data about each transaction. They offer convenience for customers and reduce the need for manual record-keeping.
      • Bank Transfers require careful tracking through bank statements and transaction records. They may not be as automated as card payments, and businesses should regularly reconcile their records with bank statements to ensure accuracy in tracking these payments.
      • In summary, the impact of tracking payment methods varies based on the level of automation and the technology used. Modern payment methods like credit/debit cards and digital payments offer more automated and accurate tracking, while traditional methods like cash and checks may require more manual record-keeping. Businesses should adopt tracking methods that suit the payment options they offer, ensuring accurate financial records and transparency.

      Procedures for Processing Returns and Refunds
      Processing returns and refunds in software systems can vary depending on the specific customization and configuration of your system. This is a general guideline on how you might handle returns and refunds in a software system like Trackeet:
      Authorization and Documentation:
      When a customer requests a return or refund, they should complete a return request form, providing details such as the order number, reason for return, and product information. Authorize returns/refunds based on company policies, such as return period, condition of the item, and whether it's within the warranty period.
      Inspection and Evaluation:
      The returned items need to be inspected to ensure they meet the return conditions, like being unused or undamaged. Update the status of the return on Trackeet, and note the results of the inspection.
      Inventory Adjustment:
      Adjust your inventory levels in the system to reflect the returned items. This typically involves updating quantities and stock status.
      Reporting and Analysis:
      Trackeet can generate reports and analytics on returns and refunds. Use these reports to identify trends, reasons for returns, and areas for improvement.

      Module 3: End-of-Day Reconciliation in Trackeet

      End-of-day reconciliation is a critical process in any business using the Trackeet software system. It ensures that all financial transactions, including sales and returns, are accurately recorded and balanced, preventing discrepancies and maintaining the integrity of your financial data. This module will explain the importance of end-of-day reconciliation, provide a step-by-step guide on reconciling sales and returns in Trackeet, and offer insights into identifying and resolving discrepancies to ensure your financial records are accurate and trustworthy.

      The Importance of End-of-Day Reconciliation:
      End-of-day reconciliation serves several key purposes within Trackeet:
      • Accuracy:
      It ensures that the financial data in the system accurately reflects the day's activities, helping to maintain the integrity of your financial records.
      • Fraud Detection:
      By comparing expected and actual transactions, reconciliation can uncover discrepancies that might be indicative of fraud or errors.
      • Compliance:
      It helps your business comply with accounting standards and regulations by maintaining accurate and auditable records.
      • Decision-Making:
      Reliable financial data aids in making informed decisions about inventory management, sales strategies, and overall business performance.
      Step-by-Step Guide to Reconciling Sales and Returns in Trackeet:
      1. Generate Sales Reports: On Trackeet, start by generating detailed sales reports for the day.
      2. Verify Transaction Details: Compare the reports to ensure the transactions' details match the information recorded in your point-of-sale (POS) system.
      3. Check Cash and Card Payments: Verify that the sum of cash and card payments matches the data in the Trackeet system. Any discrepancies should be investigated.
      4. Match Returns: Ensure that all returns are accurately accounted for, including the return reason, product, and refund amount.
      5. Account for Discounts and Promotions: Confirm that any discounts, promotions, or coupons applied are correctly recorded in Trackeet.
      6. Review Inventory Levels: Check inventory levels in the Trackeet system to confirm that the physical inventory matches the system's recorded quantities.
      7. Identify Discrepancies: If there are discrepancies between the expected and actual totals, investigate the root causes, which might include data entry errors, fraud, or technical issues.
      Identifying Discrepancies and Resolving Them:
      1. Data Entry Errors: Correct any inaccuracies resulting from data entry errors by adjusting the records in the Trackeet system.
      2. Fraud or Theft: If discrepancies indicate potential fraud or theft, conduct a thorough investigation and take appropriate actions, such as security improvements or employee training.
      3. Technical Issues: If the discrepancies result from technical glitches, resolve the issues and ensure they do not recur.
      4. Reconciliation Log: Maintain a detailed reconciliation log to document all actions taken and the resolution of discrepancies. This log can serve as an audit trail and aid in future reconciliation efforts.
      Conclusion:

      End-of-day reconciliation is a critical process within the Trackeet software system. It ensures the accuracy of your financial data, aids in detecting fraud, and supports compliance with accounting standards. By following a systematic approach to reconciling sales and returns, you can identify discrepancies, investigate their causes, and take corrective actions to maintain the integrity of your financial records. Accurate financial data is essential for informed decision-making and the overall success of your business.

        Module 4: Suggested Strategies for Tastybites with Trackeet Integration

      TastyBites is on a mission to make your dining experience even better. They're teaming up with the Trackeet app, a super handy tool that can help in improving their sales. They want to attract more customers, make you want to spend a bit more, and offer you some special treats. How? By using this app to keep you engaged and happy. So, let's see what the suggestion are:

      1. Increase Customer Count: Implement a loyalty program using the Trackeet app's wallet feature. Customers can earn rewards for their loyalty and redeem them on future orders. They can utilize the Trackeet app's airtime and data recharge feature as a loyalty welfare package. Offer customers small bonuses or discounts on their when they place orders through the app.
      2. Boost Average Spend: Encourage customers to spend more by offering exclusive discounts or deals for using the wallet feature within the Trackeet app. For example, they could receive a 5% discount on their order when using the wallet for payment. They can also create combo deals that are specifically available through the Trackeet app, enticing customers to order multiple items and make use of the wallet feature.
      3. Online Presence and Delivery: Promote the use of the Trackeet app to place orders and make payments through the wallet. This will enhance the online presence of TastyBites. They should emphasize the convenience of using the app's scheduling feature. Customers can book orders from their home or office and specify a time for pickup or delivery, improving the overall customer experience.
      4. Feedback and Improvement: Use the Trackeet app to gather customer feedback and reviews, enabling TastyBites to make improvements in real-time.
      5. Cost Management: Track expenses within the Trackeet app and streamline costs more effectively.
      Measuring Success:
      In addition to the previously mentioned suggested strategies, TastyBites should also monitor the following related to Trackeet new features:
      1. Adoption and usage of the wallet feature within the Trackeet app.
      2. Customer engagement and satisfaction with the airtime and data recharge feature.
      3. Efficiency and customer satisfaction with the scheduling feature for order pickup and delivery.
      4. By integrating these features from Trackeet, TastyBites can enhance customer loyalty, convenience, and engagement, ultimately leading to increased sales and a larger customer base.
      Conclusion:

      Learning from successful case studies and implementing best practices in sales management and returns is crucial for optimizing your business operations. By prioritizing a customer-centric approach, managing inventory effectively, and training your sales team, you can increase sales, reduce returns, and foster brand loyalty. Additionally, by addressing challenging scenarios like high return rates, customer disputes, and fraud prevention, you can build a more resilient and successful business model.

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